Wednesday, May 31, 2006

So, Does Your Direct Marketing Campaign Work?

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This is the $64,000 question after all, isn’t it? We get this question from most every person we talk to. And while there are many variabl...
201 comments:
Tuesday, September 13, 2005

Will Your Direct Mail Pass the 5 Point Inspection?

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Imagine that you are a nervous single guy in your late 20's asking for your beautiful girlfriend's hand in marriage. You want to pro...
10 comments:
Wednesday, August 17, 2005

The Postcard vs. Letter Controversy

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We get this question all the time at our agency.... "Which is better? A postcard or a letter in an envelope?" Before I answer this...
17 comments:
Thursday, August 04, 2005

Your 5 Step Response Analytics Business Process that Came to Me in a Dream

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I dream about direct marketing. I must be sick. This morning I woke up and had a vivid memory of my dream last night. No, I didn't fall ...
26 comments:
Tuesday, July 26, 2005

The Death of Junk Mail

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Today, Junk Mail died. Printers everywhere are mourning. Consumers and environmentalists are celebrating. Old school direct marketers are...
2 comments:
Wednesday, July 13, 2005

When Marketing is Like a Vegas Slot Machine that Never Loses

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This week my beautiful wife Kimberly and I decided to jaunt to Vegas for 3 days. I nice respite from our day-to-day activities in San Diego....
2 comments:
Sunday, July 10, 2005

The Marketing Laboratory: Huge Returns for Advertisers & the Elimination of Junk Mail

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Last summer I read Tom Peter's book Re-Imagine (which I highly recommended). Peters encourages business leaders to innovate. To create l...
32 comments: